Feed Optimization
7 guides in this category.
- Feed Optimization3 min readProduct ID Splitting: When Online and In-Store Products Need Separate IDsGoogle recommends separate product IDs when an item's attributes differ online vs. in store. What changed, who is affected, migration steps and item_group_id.
- Feed Optimization6 min readHow Performance Max Consumes Your Feed (And Why Feed Quality Matters More Than Ever)PMax uses your product feed differently than standard Shopping. Learn how asset groups, lifestyle images, product_detail and headline pulls work.
- Feed Optimization5 min readidentifier_exists: When to Use It, When Not To, and What Happens If You Get It WrongA practical decision tree for identifier_exists: branded vs unbranded products, GTIN vs MPN scenarios and both accepted values (false and no).
- Feed Optimization6 min readBeyond the Shopping Tab: How Your Feed Appears in Google Lens, Maps, YouTube, and MoreYour product feed reaches far beyond the Shopping tab. A technical guide to Google Lens, Google Maps shopping features, YouTube Shopping and Google Search.
- Feed Optimization2 min readThe Custom Labels Playbook: Heroes, Villains, and Zombies in Your Product CatalogHow to use custom_label_0-4 for strategic campaign segmentation: the Heroes/Villains/Zombies framework, margin-based bidding and seasonal labels.
- Feed Optimization12 min readGoogle Shopping Feed Optimization: The Complete 2026 GuideLearn how to optimize your Google Shopping product feed for better performance. Covers all 17 key attributes, common mistakes, and actionable tips.
- Feed Optimization3 min read7 Product Feed Errors That Are Costing You Money (And How to Fix Them)Discover the most common Google Shopping feed errors and learn how to fix them. From missing GTINs to price mismatches — actionable fixes for each.