+147%
impressions
Free tool · No credit card · Results in 2 min
Free Google Shopping feed audit
Is your Google Shopping feed holding you back?
Find out in 2 minutes. We analyze your Merchant Center feed across 24 attributes and give you a prioritized action plan.
- 24 attributes scored
- Top 5 issues highlighted
- Shareable report link
- Up to 5K products
Audit your feed for free
Get your score in under 2 minutes
We only use your email to send the audit results. No spam, ever.
24
Attributes
4
Tiers
5K
Products
<2m
Results
What we check
The most comprehensive free Shopping audit
We check every attribute that matters for your Google Shopping performance — from basics like title and price to advanced signals like product highlights and bonus tags.
Critical — Required basics
8 checks
+40%
impressions
GTIN (Barcode)
Product identifier
+20% conversions
Unlocks reviews and price comparisons.
Google Merchant Center
+125%
CTR lifestyle
#1 disapproval cause
Price
Must match landing page
Must match landing page exactly. Mismatch = instant disapproval.
+44%
conversions
Disapproval risk
Product URL
Must match landing page
Must match landing page. Mismatch = disapproval.
Suspension risk
Availability
Must match website
Out-of-stock ads = wasted spend + policy risk.
Suppressed if wrong
Brand
High-intent searches
GTIN-brand mismatch = listing suppressed. Matches highest-intent branded searches.
High Impact — Boost visibility
7 checks
~40%
searches invisible
Color
Top Shopping filter
Most-used Shopping filter.
34%
sizing returns
Size
Direct ranking signal
Google prioritizes sized products in ranking.
+20%
performance
Google Category
Granular mapping
Lower CPC.
+125%
CTR lifestyle
95%
merchants skip
Product Highlights
6+ free surfaces
Free visibility on 6+ Google surfaces at zero cost.
eFulfillment Service
4×
traffic
Improves matching
Identifier Exists
Identifier signal
Tells Google whether GTIN/MPN/brand are available for this product.
Optimization — Fine-tune performance
9 checksDoubles audience reach
Gender
Audience targeting
'Unisex' doubles your audience — appears in both men's and women's results.
Premium-click signal
Material
Badge in ads
Shown as visible badges in Shopping Ads. 'Genuine Leather' wins premium clicks.
eFulfillment ServiceAvoids size confusion
Age Group
Size interpretation
Kids Size 6 ≠ Adult Size 6 — wrong age group = nonsensical sizes.
30-40% match loss without it
Pattern-based discovery
Pattern
Style searches
Google does NOT read patterns from photos. Without this, patterned products are invisible.
eFulfillment ServiceDetail page coverage
Product Details
Structured specs
Structured specs shown on product detail pages. Consistent naming improves data quality.
34% of cross-border returns from size confusion
Size System
Regional sizing
US 8 ≠ UK 12 ≠ EU 38.
Plus/petite reach
Size Type
Plus/petite visibility
Clarifies fit (regular, petite, plus). Reduces returns.
Sale badge in results
How it works
Three steps to better Shopping performance
1
Paste your feed URL
Enter your Google Merchant Center XML feed URL. We check up to 5,000 products from your feed.
2
We run 24 checks
Our engine analyzes every product and scores each attribute on a 0-100 scale.
3
Get your action plan
Receive a prioritized report you can share with your team or PPC specialist.
Free, no account needed — results land in your inbox too.
Why it matters
Why product data quality matters
These aren't guesses. These are measured results from Google and industry case studies.
+147%
More impressions
with optimized product titles
+40%
More impressions
when valid GTINs are added
+125%
Higher CTR
with lifestyle product images
+44%
More conversions
from optimized descriptions
Sources: Google, GS1, Store Growers, DataFeedWatch, BigCommerce
Ready to find out your score?
It takes 2 minutes and it's completely free. No strings attached.