Attribute Guide
41 guides in this category.
- unit_pricing_measure7 min readGoogle Shopping Unit Pricing Measure Attribute: Requirements & ExamplesGuide to unit_pricing_measure in Google Merchant Center: legal requirements, accepted units and how it works with unit_pricing_base_measure.
- unit_pricing_base_measure7 min readGoogle Shopping Unit Pricing Base Measure Attribute: Requirements & ExamplesGuide to unit_pricing_base_measure in Google Merchant Center: how it works with unit_pricing_measure and the standard base values by category.
- tax4 min readtax Attribute in Google Shopping: US State Tax Configuration GuideGuide to the tax attribute in Google Merchant Center: the country/region/rate/tax_ship sub-attributes, and why Google stopped requiring US sales tax in 2025.
- structured_title4 min readstructured_title Attribute in Google Shopping: AI-Generated Title GuideGuide to the structured_title attribute in Google Merchant Center: when to use it instead of title and how to declare digital_source_type.
- size_type4 min readsize_type Attribute in Google Shopping: Regular, Plus, Petite & Maternity GuideGuide to the size_type attribute in Google Merchant Center: all valid values, how it differs from size, and the plus, petite and maternity filters.
- size_system3 min readsize_system Attribute in Google Shopping: International Apparel Sizing GuideGuide to the size_system attribute in Google Merchant Center: all allowed values (US, UK, EU, DE, FR, JP and more) and why cross-border apparel needs it.
- size7 min readGoogle Shopping Size Attribute: Requirements, Size Systems & Best PracticesComplete guide to the size attribute in Google Merchant Center. Size system formats, variant setup, apparel vs. footwear rules, and optimization tips.
- shipping_weight3 min readshipping_weight Attribute in Google Shopping: Weight-Based Shipping GuideGuide to the shipping_weight attribute in Google Merchant Center: allowed units (lb, oz, kg, g) and how Google uses weight to calculate shipping.
- shipping9 min readShipping Attribute in Google Shopping: Product-Level Overrides & Free Shipping BadgesGuide to the shipping attribute in Google Merchant Center: sub-attributes, product-level overrides, free shipping annotations and delivery speed badges.
- sale_price_effective_date4 min readsale_price_effective_date Attribute: Scheduling Sales in Google ShoppingGuide to sale_price_effective_date in Google Merchant Center: the date range format for starting and ending sale prices, and common mistakes.
- sale_price7 min readsale_price Attribute in Google Shopping: Strikethrough Pricing & CTR ImpactGuide to the sale_price attribute in Google Merchant Center: how to trigger strikethrough pricing in Shopping ads, formatting rules and effective dates.
- promotion_id8 min readGoogle Shopping promotion_id Attribute: Merchant Promotions Setup GuideGuide to the promotion_id attribute in Google Merchant Center: how to link products to Merchant Promotions and enable the "Special offer" badge.
- product_type7 min readproduct_type Attribute: Your Own Taxonomy for Google Shopping BiddingGuide to the product_type attribute in Google Merchant Center: how to build a custom taxonomy for campaign segmentation and bid management.
- product_highlight6 min readGoogle Shopping Product Highlights Attribute: Requirements & Best PracticesGuide to the product_highlight attribute in Google Merchant Center: character limits, how many highlights to submit and what to include.
- price8 min readGoogle Shopping Price Attribute: Requirements, Best Practices & ExamplesGuide to the price attribute in Google Merchant Center: why price mismatches cause so many disapprovals, correct formatting and EU VAT rules.
- pattern6 min readGoogle Shopping Pattern Attribute: Requirements, Best Practices & ExamplesGuide to the pattern attribute in Google Merchant Center: when it's required, accepted values, variant rules and optimization tips for apparel.
- multipack7 min readGoogle Shopping multipack Attribute: Requirements, Rules & ExamplesGuide to the multipack attribute in Google Merchant Center: when it's required, how it differs from is_bundle, unit price calculation and GTIN rules.
- mpn6 min readMPN Attribute in Google Shopping: Manufacturer Part Numbers ExplainedThe mpn attribute in Google Merchant Center: when it's required, how it differs from SKU and GTIN, format rules and how it works with brand and GTIN.
- material6 min readGoogle Shopping Material Attribute: Format, Variants & Optimization GuideHow to use the material attribute in Google Merchant Center. Naming conventions, multi-material products, variant requirements, and query matching tips.
- link7 min readGoogle Shopping Link Attribute: Requirements, Best Practices & ExamplesGuide to the link attribute in Google Merchant Center: HTTPS requirements, landing page matching rules, tracking parameters and broken-link fixes.
- lifestyle_image_link5 min readlifestyle_image_link Attribute in Google Shopping: Contextual Image GuideGuide to the lifestyle_image_link attribute in Google Merchant Center: how it differs from additional_image_link, Performance Max usage and format rules.
- item_group_id7 min readitem_group_id in Google Shopping: Variant Grouping & Color Swatches GuideGuide to the item_group_id attribute in Google Merchant Center: how to group product variants, enable color swatches and set the variant attributes.
- is_bundle7 min readGoogle Shopping is_bundle Attribute: Custom Bundle Requirements & ExamplesGuide to the is_bundle attribute in Google Merchant Center: when to use it, how it differs from multipack, and the GTIN and pricing rules for bundles.
- identifier_exists7 min readidentifier_exists Attribute: When to Use It & Common MistakesGuide to the identifier_exists attribute in Google Merchant Center: when to set it to false, the risks of misuse and how it relates to GTIN and MPN.
- id7 min readGoogle Shopping ID Attribute: Requirements, Best Practices & ExamplesGuide to the id attribute in Google Merchant Center: why it is your most critical feed attribute and how changing it destroys performance history.
- gender6 min readGoogle Shopping Gender Attribute: Values, Requirements & Targeting GuideHow to use the gender attribute in Google Merchant Center: the three accepted values, mapping strategies and the impact on search matching.
- custom_label_0 through custom_label_48 min readGoogle Shopping Custom Label Attribute: Campaign Segmentation Guide (0–4)Guide to custom_label_0 through custom_label_4 in Google Merchant Center: how all 5 label slots work and the top segmentation strategies for bidding.
- condition7 min readGoogle Shopping Condition Attribute: Requirements, Values & Best PracticesGuide to the condition attribute in Google Merchant Center: the 3 accepted values, when it's required and the misrepresentation policy risks.
- color8 min readColor Attribute in Google Shopping: Requirements, Format & Best PracticesThe color attribute in Google Merchant Center: when it's required (apparel), how to format single and multi-color values, and how it powers color filters.
- certification4 min readcertification Attribute in Google Shopping: EU Energy Labels & EPREL GuideGuide to the certification attribute in Google Merchant Center: EU energy efficiency labels from the EPREL database and the certification sub-attributes.
- brand6 min readBrand Attribute in Google Shopping: Requirements, Rules & Best PracticesGuide to the brand attribute in Google Merchant Center: when it's required, how to format it, private label considerations and its impact on performance.
- availability_date4 min readavailability_date Attribute in Google Shopping: Preorder & Backorder Date GuideGuide to the availability_date attribute in Google Merchant Center: when it is required, ISO 8601 date format rules and country support.
- availability8 min readGoogle Shopping Availability Attribute: Requirements, Values & Best PracticesGuide to the availability attribute in Google Merchant Center: the 4 accepted values, landing page matching and how out-of-stock products waste ad spend.
- age_group8 min readGoogle Shopping Age Group Attribute: Values, Requirements & Best PracticesGuide to the age_group attribute in Google Merchant Center: the 5 accepted values with age ranges, apparel requirements and children's product safety.
- ads_redirect6 min readGoogle Shopping ads_redirect Attribute: Ad Click Tracking & URL Override GuideGuide to the ads_redirect attribute in Google Merchant Center: how to use it for ad-click tracking URLs while keeping your canonical link clean for SEO.
- additional_image_link7 min readadditional_image_link: Multiple Product Images in Google ShoppingGuide to the additional_image_link attribute in Google Merchant Center: how to add lifestyle shots, detail views and extra angles, and how they affect CTR.
- title4 min readGoogle Shopping Title Attribute: Requirements, Best Practices & ExamplesComplete guide to the title attribute in Google Merchant Center. Character limits, formatting rules, optimization tips, and real examples.
- image_link5 min readimage_link Attribute: Google Shopping Image Requirements & Best PracticesComplete guide to the image_link attribute. Resolution requirements, file formats, content rules, and tips for images that drive clicks.
- gtin4 min readGTIN Attribute in Google Shopping: EAN, UPC & ISBN RequirementsThe GTIN attribute in Google Merchant Center: formats (EAN-13, UPC-A, ISBN), validation rules, when it's required and how it affects performance.
- google_product_category4 min readgoogle_product_category Attribute: Taxonomy, Mapping & Best PracticesHow to use the google_product_category attribute correctly. Taxonomy lookup, ID vs path, specificity rules, and impact on search matching.
- description5 min readGoogle Shopping Description Attribute: Requirements & Optimization GuideHow to write effective product descriptions for Google Merchant Center. Character limits, formatting rules, SEO impact, and practical tips.